Not another Donna, not another candle
- Lifestyle
Some say you can smell a victory or a defeat… But do you acutally know what is the smell of success?
Some say you can smell a victory or a defeat… But do you acutally know what is the smell of success? A seductive play of fragrant notes and a story about the journey to success lies behind the DNNA luxury brand of scented candles and diffusers.
"On the path of victories and defeats, the moments of relaxation are the most precious to me. Because new challenges await me again tomorrow. My name is Donna, but I'm definitely not a prima donna." - starts Donna.
Just like the DNA that is inherent to each person individually, DNNA is a brand of luxury products by Donna Vekić, which in her own personal way talks about many shades of defeats and victories and enjoyment in all those "small" life moments. Life is made of small moments, which actually make them big. DNNA talks about intimate moments of emotions that we allow ourselves to feel, and in a "Proustian way" can reconnect us with dear people or places we have been.
The fragrance based on the famous Wimbledon Strawberries & Champagne takes Donna instantly to the Wimbledon court and moments of adrenaline, and enthusiasm as well, since she is celebrating her birthday at that time of the tournament. The exotic oriental scent of Amber & CBD relaxes, the warm and pleasant notes of Vanilla & Mango bring magic. A refreshing wave of energy will flush you in the combination of Mimosa & Mint, while earthy and sweet tones will gently caress you through the combination of Bergamot & Patchouli.
Often staying in hotel rooms, Donna started carrying candles with her much earlier (she bought them on her trips) in order to set aside moments of relaxation just for herself after every rise, after every fall, ahh after every moment. Therefore, a year ago on her 25th birthday and the first day of Wimbledon, she launched the DNNA brand of luxury candles and diffusers (with rattan and parfume) which tell her story of top ingredients, care for health and the environment, and luxury that everyone can afford.
It is only natural to take care of yourself. DNNA does it in a natural way.
Only 100 percent beeswax.
Beeswax is a gift of nature and was used by the ancient Egyptians. So small, yet so significant – bees play an incredibly crucial role in our global ecosystem when we consider that roughly a third of all the food we enjoy every day depends on bee pollination. DNNA candles use beeswax that comes from bees from the Nature Park Kopački rit near Osijek (Donna's hometown). They also contain an environmentally friendly wick based on paper, not lead. Beeswax candles burn much longer, emitting a stronger light than paraffin, without emitting soot or smoke.
This wax is known to clean the air, releasing negative ions that also protect against allergic dust particles, mold and unpleasant odors (positive ions).
Natural fragrances certified in accordance with the COSMOS - NATURAL standard.
The smells have a strong effect on us which is based on the fact that 5 million olfactory receptors are connected directly to our emotional center in the brain. Everything we smell travels directly to the brain and conducts the notes of our mood like a maestro of an orchestra. The conductor in this case is the "famous nose" from Grasse - Arnauld Fourre, who together with Donna created five fragrances for which he used ingredients such as vanilla from Madagascar, mint from India, patchouli from Indonesia and mimosa from Morocco.
Sustainable packaging with an elegant and luxurious design.
The combination of the centuries-old tradition of Murano glassmaking (with the signature of Murano master Stefano Mattiello), modern conical design with an iron ball that serves as a lid and represents a tennis ball, makes a combination of delicate fragile glass and sustainable strong iron, both recyclable materials. In addition to functionality, the product has an almost sculptural effect in the interior for which it has won international awards - according to Dieline Awars, the world's most read online magazine for packaging design, DNNA is in second place alongside Dom Pérignon and Lady Gaga, and in the first place with "Red Dot" award for international design quality mark.
Refill packaging promote environmental awareness as well.
Recycling iron saves 74% of energy, while glass can be recycled an infinite number of times. The refill option of all products additionally takes care of the environment.
Connecting with nature through a humanitarian touch.
The DNNA brand returns 50 new bees to nature, therefore a part of the money earned from the sale of each scented candles is allocated for the bee community in Kopački rit. The brand philosophy is coexistence with nature, and the emphasis is on raising awareness of the importance of the survival of bees.
„Like in everything else, my goal in DNNA project is to keep it real and keep it natural. Connection with nature is something I strongly believe in. It is a part of my DNA. Nature can pick you up or calm you down. That is why all of my products are nature-based. And that is why this is not just another scented candle.“ – Donna concludes.
DNNA products can be ordered via the web shop and they will fit perfectly into any interior - in your home, office, hotel or any other space, with the possibility of creating a personalized fragrance just for your needs.